For the 2022 football season, I was responsible for developing a series of personalized recruitment designs. After a successful 2021 season, I was trusted by the creative director to move beyond designing templates and was given complete freedom to create one-of-a-kind designs. The goal was to incorporate elements and details that were not only important to the players but also relevant to the Oregon Football program. With the players’ interests and their accomplishments in mind, each design was created to feel special and tailor-made for each individual athlete.